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PSV launch an official Chinese PSV website (PSV.nl)

5 jan 2005 - Source: PSV.nl

This newsitem has been supplied by PSV.nl

PSV are going to span a bridge to China. PSV chairman Rob Westerhof intimated at monday night's New Year's reception that an official Chinese PSV website will be launched at the beginning of this year."We have closed a deal with a Chinese media partner to exploit a website in China. It will generate money and it is also our ambition to intensify the cooperation with our business partners and take advantage of all new opportunities", said Westerhof.The company he referred to is called Sportscn, and international fast-growing media company with interests in, among other things, a big football magazine, pay TV, mobile services and internet sites in China. PSV like to strengthen the position of the club in the Far East. "Football is terrifically popular. And we had better try and be there, when that rapidly growing economy is flourishing", feels Westerhof.The idea is to launch the Chinese PSV site - under the name, which is not active yet, www.psv.com.cn - in the middle of next month. Manager Media Peter Kentie declared that it will not be - literal translation of the present psv. nl site. "This website will get a completely Chinese ‘look and feel’; so it will not be a replica of our Dutch homepage. The presentation, points of view and internet news coverage will be adapted to the Chinese market. So it will be very colourful and we will present a great deal of information", explained Kentie.