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Guus Hiddink left for a short trip to China on Monday night. The PSV head coach Guus Hiddink represents PSV in China World Hotel in the capital of Beijing, where he will officially kick off and present the site to the Chinese television media and print media on Tuesday afternoon 22 March.Sportscn, established in Shanghai, was looking for a European top club that could be exploited in China because of their image and reputation. "PSV proved to be the most suitable club, following an inquiry into the online-activities of G14 clubs", explains PSV Manager Media and Merchandising Peter Kentie, initiator and project manager on behalf of PSV. Kentie will also present PSV at the official launch in Beijing.
